Hey, it's Salma!

I'm a UX Designer with a background in psychology, thriving at the intersection of human behavior and technology. I transform insights into seamless, memorable designs that evoke human emotion. With experience in both a tech startup and an entertainment startup, I bring a versatile approach to creating user-centered products.

Wanderlust - Social Media Meets Travel

UX Research, UX/UI Design, Prototyping, Testing, End to End Design

End to end UX/UI app designed to connect like-minded travellers to gain the most out of their travel experience

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Sephora - Mood Board Feature

UX Research, UX Design, Prototyping, Testing, Feature Add

Adding a mood board feature to Sephora, a beauty retail app

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Mouvit Muslimah - Wesbite Redesign

UX Research, UX/UI Design, Prototyping, Testing, Responsive Design

Redesigning the website for a non-profit sports organization serving Muslim women in the GTA, to increase league sign-ups

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